What were the key elements of the policy of deterrence and containment Essay

What were the key elements of the policy of deterrence and containment during the Cold War Evaluate their effectiveness and their costs - Essay Example policy of deterrence is basically a threat by one party to convince another party to halt evil actions that could become harmful for international peace. It should be noted that the era of cold war was greatly depending upon deterrence (Wison 1962). Considering Containment during cold war, it can be said United States had to implement the policy of containment to make sure that communism does not spread among other countries. The implementation of the policy of containment and deterrence was followed by United States during the cold war due to the threat of being threatened by communism (Hunter 1998). It should be noted that adherence of United States with the theory of containment during the cold war allowed intervention activities in Vietnam. Similar instance was noted at the Central America and Grenada. This shows the effectiveness of the key elements and theories as practically implemented. This is the key element that led to the implementation of these policies during cold war (Ray 2004). United States noticed that the influence of European counterparts was increasing with every passing day. United States was actually being pushed to defeat as the Vietnam havoc was basically because of communism spread. Thus, policy of containment was implemented to contain communism to their respective origin country (Gladdis 2005). The policy of containment is also refereed as the foreign policy of United States with other countries which that were noted as potential to harm United States. However, the cost involved throughout this foreign implication was relatively high. There was a risk of military attack by other activities despite undertaking deterrence (Ray 2004). The cost was high in terms of finance as the capital of European Union and United States was used to buy arms to compete with the forces in order to stay stabilized. The cost of humanity is another aspect that should be noted. However, it has been noted that implication of the policies allowed the Unites

How the Media Affect What People Essay Example for Free

How the Media Affect What People Essay The standard assertion in most recent empirical studies is that media affect what people think about, not what they think. The findings here indicate the media make a significant contribution to what people think—to their political preferences and evaluations—precisely by affecting what they think about. A he belief that long dominated the scholarly community is that news messages have minimal consequences (Katz and Lazarsfeld, 1955; Klapper, 1960). Many media scholars still endorse something close to this view (cf. McGuire, 1985; Gans, n. d. ; Neuman, 1986; also M. Robinson and Sheehan, 1983). The more popular recent view is that media influence is significant, but only in shaping the problems the public considers most important—their agendas (McCombs and Shaw, 1972). In some respects, agenda research challenges the minimal consequences view, but both approaches share a core assumption. Both assume audiences enjoy substantial autonomy in developing their political preferences. Research contradicting the notion that media have minimal consequences or only influence agendas has emerged during the 1980s (see, e. g. the pioneering yet disparate work of such authors as Bartels, 1985; Patterson, 1980; Iyengar and Kinder, 1987; and Page, Shapiro, and Dempsey, 1987; cf. Rob- The author gratefully acknowledgesfinancialsupport from the John and Mary R. Markle Foundation and the Institute for Research on Poverty, University of Wisconsin, and thanks this journals referees and editors for useful suggestions. JOURNAL OF POLITICS, Vol. 51, No. 2, May 1 989 Portions of this article appear in DEMOCRACY WITHOUT CITIZENS: THE MEDIA AND THE DECAY OF AMERICAN POLITICS by Robert M. Entman.  © 1989 by Robert M. Entman. Used by arrangement with Oxford University Press, Inc. 348 Robert M. Entman inson and Levy, 1986). 1 But this burgeoning research has not yet generated a theory that explicitly refutes the assumption of audience autonomy and explains more fully the medias impact on public opinion. This article probes the theoretical underpinnings of the autonomy assumption and provides empirical evidence that media messages significantly influence what the public thinks by shaping what they think about. THE RESEARCH TRADITION The audience autonomy assumption provides the foundation for the minimal consequences position. The assumption is that audiences form their political opinions in relative independence from the media. There are two somewhat distinct variants of this position. The first emphasizes that audiences think about communications selectively, screening out information they do not like (Klapper, I960; cf. McGuire, 1985). The second holds that audiences pay so little attention and understand so little that the news cannot influence them (Neuman, 1986; cf. MacKuen, 1984). 2 In practice, both the selectivity hypothesis and the hypothesis of inattention and incomprehension (hereafter just inattention) hold that media messages tend only to reinforce existing preferences rather than helping to form new attitudes or change old ones. Thus the media have little net impact on politics. The central assumption of the more recent agenda setting research has been that media do exert significant influence, but only in a narrow sphere. In this view, the publics autonomy is not complete, but its susceptibility to media influence is limited to agendas. Agenda research almost always includes a sentence like this: Although a minimal effects model most accurately describes the medias ability to change opinions, recent research has shown that the media can play a much larger role in telling us what to think about, if not what to think (Lau and Erber, 1985, p. 60; almost identical assertions appear throughout the literature, e. g. , McCombs and Shaw, 1972; MacKuen, 1984, pp. 72, 386; and even radical critiques such as Parenti, 1985, p. 23; also see MacKuen and Combs, 1981; Behr and Iyengar, 1985; Miller, Erbring, and Goldenberg, 1979). 3 Agenda scholarship does not provide a comprehensive theory that explains why media influence is confined to agendas, but selecDeFleur and Ball-Rokeachs dependency theory (1982) describes an important theoretical alternative to the autonomy assumption, but that work predates most of the re cent surge in empirical evidence. 2 Neuman (1986, chap. ) grounds his argument in the lack of evidence that media can teach specific information or enhance political sophistication. The concern in this paper is with political evaluations and preferences, which do not require much information—often a simple emotional response will do (cf. Abelson et al. , 1982). A related argument cites the publics inability to recall specific stories. But the influence of a single news story or show is rarely of interest. The primary concern is the effect of repeated news messages over time (cf. Graber, 1984). But compare Iyengar and Kinder, 1987, and Protess et al. , 1987, for agenda setting research showing that media influence of agendas also shapes, respectively, the mass publics criteria of political judgment and public officials behavior. 1 How the Media Affect What People Think 349 tivity and inattention again seem to be key. In the agenda setting view, the media can overcome these bar riers in determining the issues people think about but not in shaping how they evaluate issues or candidates (the most explicit discussion is MacKuen, 1984). The problem with the agenda setting position is that the distinction between what to think and what to think about is misleading. Nobody, no force, can ever successfully tell people what to think. Short of sophisticated physical torture (brainwashing), no form of communication can compel anything more than feigned obeisance. The way to control attitudes is to provide a partial selection of information for a person to think about, or process. The only way to influence what people think is precisely to shape what they think about. No matter what the message, whether conveyed through media or in person, control over others thinking can never be complete. Influence can be exerted through selection of information, but conclusions cannot be dictated. If the media (or anyone) can affect what people think about—the information they process—the media can affect their attitudes. This perspective yields an assumption of interdependence: public opinion grows out of an interaction between media messages and what audiences make of them. I will call this the interdependence model. The competing positions, the minimal consequences and the agenda perspectives, both endorse the assumption that audiences form preferences autonomously. I will call this the autonomy model. INFORMATION PROCESSING AND MEDIA IMPACTS Combining a recognition of the interdependence of audiences and media with information-processing models developed by cognitive psychologists may offer the best foundation for a new understanding (cf. Gra ber, 1984; Kraus and Perloff, 1985). There is no consensus among those who study information processing. But a number of generalizations pertinent to the mass medias impacts can be gleaned from their work. Information-processing research shows that people have cognitive structures, called schemas,4 which organize their thinking. A persons system of schemas stores substantive beliefs, attitudes, values, and preferences (cf. Rokeach, 1973) along with rules for linking different ideas. The schemas direct attention to relevant information, guide its interpretation and evaluation, provide inferences when information is missing or ambiguous, and facilitate its retention (Fiske and Kinder, 1981, p. 73). Schemas are not filters used to select out all unfamiliar or uncomfortable information. As Bennett writes, [I]nformation processing constructs [i. e. schemas] like party identification and ideological categories should not be reScholars have used many other terms, including scripts, inferential sets, frames, and prototypes. While there are subtle differences among them, they need not concern u s here. The term schema is as good as any, and for claritys sake I use the English plural schemas instead of the awkward schemata. 4 350 Robert M. Entman garded as rigid cognitive frameworks that work infixedways to screen out unfamiliar information (Bennett, 1981, p. 91). Certainly people fail to think about much of the news, but not necessarily because they choose only congruent messages, or because they inevitably misunderstand or deliberately ignore media reports. Selectivity and inattention are stressed by the autonomy model, but that model fails to explain why many citizens do think about a great deal of the new information they encounter. Information-processing theory recognizes and helps explain how attitudes emerge from a dynamic interaction of new information with peoples existing beliefs. In Bennetts (1981, p. 92) words, political thought is data-driven by external information and conceptually-driven by internal schemas. Information-processing theory suggests that whether people ignore or pay attention to new information depends more on its salience, on whether it meshes with their interests, than on whether it conflicts with their existing beliefs (Markus and Zajonc, 1985, pp. 162 and passim; Kinder and Sears, 1985, pp. 710-12). While people may resist knowledge that challenges their fundamental values (Axelrod, 1973), most can accommodate new information and even hold a set of specific beliefs that may appear dissonant, contradictory, or illogical to an outsider (cf. Lane, 1962). The explicit model of thinking that cognitive psychologists have been putting together thus contradicts the implicit model in much of media research. Rather than resisting or ignoring most new or dissonant media reports, as the autonomy model assumes, the information-processing view predicts that people are susceptible to significant media effects. In the information-processing perspective, a person first assesses a media report for salience. If salient, the person processes the news according to routines established in the schema system. Processing may lead the person either to store the information or discard it; if stored, the information may stimulate new beliefs or change old beliefs. So selectivity and inattention are not the whole story. Often people may screen out information that contradicts their current views; but other times they think about disturbing reports they find relevant. The notion of an audience that actively resists all potentially conflicting information rests upon an assumption of a deeply involved and knowledgeable citizenry, a vision that does not apply to most people (e. g. , Converse and Markus, 1979; Kinder and Sears, 1985). Common sense suggests it takes more information and time to change the minds of strong adherents than weak ones, but sometimes even loyalists do change. When the implications are not obvious—for example when the information is contained in the form of a subtle slant to the news (see Entman, 1989, chap. )—the probability increases that even activists will store conflicting data without experiencing any immediate dissonance. And while it may take many repetitions of a media message to pierce the publics indubitable haze of neglect and distraction, this very same political indifference may enhance the likelihood that messages which do penetrate How the Media Affect What People Think 351 will have an impact. Ju st because on most matters Americans have so little knowledge and such weakly-anchored beliefs, information provided by the media can significantly shape their attitudes. Not only do the majority of audience members lack detailed, expert knowledge or strong opinions (cf. Fiske, Kinder, and Larter, 1983); sometimes there are no old attitudes to defend. Many of the most significant political contests are played out over emerging issues or leaders; audiences do not have set attitudes toward them. That clears the path for significant media influence. TESTING MEDIA INFLUENCE Identification as liberal, moderate, or conservative is a key component of the political schema system that much of the public applies to political information. Ideological leanings affect responses to specific media eports; different identifiers may read the same message differently. This is why the media, in common with all other sources of information, cannot dictate public views and why an interdependence model seems appropriate. The interdependence model predicts that media influence varies according to the way each person processes specific news messages. Instead of treating ideo logy as a tool people use to screen out reports that conflict with their liberalism or conservatism, the model sees ideology as a schema that influences the use people make of media messages in more complicated ways. The interaction between the attributes of the message and the schemas of the audience shapes the impact of the news. One element of this interdependence is message salience, which may vary among the ideological groups. Stories that interest liberals may bore conservatives; items that intrigue ideologues on either side may not interest moderates, who have few strong beliefs. Another aspect of interdependence involves whether the message is relevant to peripheral or central attitudes. The centrality of a message may vary for different groups, since liberals and conservatives appear to structure their ideas distinctively. Central to liberalism is attachment to ideals of change and equality; central to conservatism is attraction to capitalism (Conover andj^eldman, 1981). The two groups probably process some media messages^differently. This decidedly does not mean liberals, for example, screen out all material that challenges liberalism. Consider an editorial praising the ideal of capitalist markets and proposing to make the post office a private enterprise. While the message conflicts with liberal ideology, it does so peripherally, since government ownership of public utilities is not fundamental to American liberalism. The message may not only bolster conservatism among conservatives, but weaken liberals commitment to liberalism, if only at the margin. Another point of interdependence involves whether the message comes from an editorial, with its overtly persuasive intent, or from a news story that is ostensibly designed merely to inform. Conservatives may be more likely 352 Robert M. Entman o screen out editorial than news items that favor the left, since the slant of news may not be obvious. Afinalaspect of interdependence lies in how new or unfamiliar the reported topic is. All else being equal, the less familiar the object of the news, the less likely a person will respond by fitting the report into an established category and maintaining a set attitude. Where the subject of the news is unfamiliar to all sets of ideological identif iers, all will be susceptible to media influence. Four hypotheses emerge from this use of information processing theory to develop an interdependence model of media influence. They are not all the hypotheses that merit exploration, but they are the ones that can be tested with the data available, and they should provide support for the superiority of the interdependence over the autonomy model. Hypothesis #1: Editorials affect ideological identifiers more than moderates. Those identifying as liberals or conservatives are likely to find ideologically-charged editorial messages salient. Those with less-focused commitments, the moderates, may not find ideological editorials relevant. Hypothesis #2: Liberal editorials should exert a leftward push on those attitudes of conservatives not central to their ideology. Hypothesis #3: Editorial content has stronger effects on new subjects of news coverage than on long-familiar ones. Hypothesis #4: News affects beliefs among liberals, moderates, and conservatives alike. People will tend to screen out news messages less than editorials. Shaped by objectivity rules, news stories are designed to appear neutral to audiences (e. g. , Schudson, 1978; Tuchman, 1978; Molotch and Boden, 1985). The appearance of neutrality may soften the audiences defenses. DATA The dataset combines a national survey on Americans political attitudes from 1974 and 1976 with information on the political content of the newspapers read by respondents. The 1974 Michigan Content Analysis Study provides extensive information on the front page news and editorial page content of ninety-two newspapers throughout the country. The total number of news and editorial items employed here is nearly 18,000. 5 The content information (Institute for Social Research, 1978) is matched to data from a representative national survey, the University of Michigan Center for Political Studies poll of 1974. The sample analyzed consists of those who were surveyed and read  ° The study included ninety-six newspapers, of which four had incomplete data; readers of those four were excluded from the analysis. How the Media Affect What People Think 353 one of the ninety-two newspapers included in the Content Analysis Study, a total weighted sample of 1,292 persons. 6 Excluded were those who did not read a paper (approximately 30% of those surveyed) or who read papers for which no data were collected. 7 The content data were gathered for ten days during October and November, 1974. Even though the data were obtained over a short time period, a check suggests they accurately reflect the typical stands of the papers. For example, among the ninety-two newspapers, the Washington Post scores higher in editorial liberalism than the (defunct) Washington Star; the New York Daily News scores to the right of the New York Times, and so forth. 8 In any case, while far from perfect, the dataset is the most comprehensive collection linking media content to peoples attitudes. One measure of newspaper content taps diversity in news stories, the other liberalism in editorials. I expect both aspects of the newspapers message to encourage opinions to move toward more sympathy with liberal politicians, 6 The actual number of people interviewed was 1,575. The answers of some members of the sample were counted three times to make a weighted sample of 2,523. This was done in order to ensure adequate representation in the sample of sparsely populated areas of the country. Thus, the we ighted sample is the most representative. 7 The demographics of the final reader subsample closely parallel those of the 1974 national cross section as a whole. The mean education of the entire original sample, including non-readers (n = 2,523), is 11. 5 years, the mean of the sample analyzed (n = 1,292) is 12. 2; the mean income, about $11,000 versus $12,000. On other demographic and political characteristics, the two groups are virtually identical. 8 Further enhancing confidence in the validity of the content measures is their use in such important studies as Erbring, Goldenberg, and Miller, 1980. 9 Each editorial item was coded for zero, one, or two assertions favoring or opposing liberal and conservative policy stands. The editorial liberalism index is a percentage formed by first counting the number of times a paper endorsed a liberal position or opposed a conservative position, then subtracting assertions favoring conservative or derogating liberal stands. The result was divided by twice the number of editorial items, since each item was coded for up to two liberal or conservative assertions. The higher the score, the more liberal the editorial page. This index uses variables 21 and 28 in the CPS Media Content Analysis Study 1974. A second measure employed data on news (variables 27 and 34 in the CPS study). The news diversity measure taps a dimension of news slant that audiences are less likely to screen than editorial liberalism. Like most aspects of news slant, it is a subtle trait of reporting that few audience members would notice. The front page news items were coded for mention of zero, one, or two problems. For each problem mention, coders noted whether two different actors overtly disagreed with each other. Each news item was coded as having zero, one, or two instances of two actors asserting different points of view. The diversity index is the number of times two actors expressed different positions divided by twice the number of stories. The higher the score, the more diversity of news. Examples of the actors coded in this variable include Gerald Ford, Richard Nixon, Nelson Rockefeller, Democratic Party, Republican candidates, and business leaders. Thus, a story might concern inflation and unions, and might contain opposing assertions by Gerald Ford and a Democratic Senate candidate on both the causes of inflation and the value of unions. The story would be coded 2 for one disagreement on each of the two problems. If the two actors agreed (or voiced no opinions) on unions but disagreed on inflation, the code would be 1. If they agreed on both or neither agreed nor disagreed, the code would be 0. 354 Robert M. Entman groups, and ideas. The basis for predicting that news diversity moves audiences leftward is that the majority of local newspapers appear to promote a generally Republican and conservative perspective (cf. Bagdikian, 1974; Radolf, 1984). Their editorial and perhaps news inclinations do not favor liberalism. All else being equal, I believe those papers with higher diversity probably provide more information that challenges the conservative editorial baseline. In addition, the mere presence of conflicting views in the news may convey an awareness of the diversity of the country, including its variety of races, economic classes, and viewpoints. Such consciousness may promote tolerance of change, and empathy for positions or groups that challenge the status quo. 0 Diversity may also undermine authority by conveying the impression that a range of ideas is plausible, that the existing distribution of power, wealth, and status is not immutable. As for the other content measure, while many readers no doubt skip editorial pages, Bagdikian (1974) shows that the editorial perspective tends to be mirrored in news slant. The editorial liberalism index may indirectly reflect the political tendency of news coverage. The survey incl uded feeling thermometer questions. Interviewers asked respondents to express their feelings toward several well-known groups and politicians. Respondents chose numbers ranging from 0 for the coldest feelings, through 100 for the warmest, with 50 meaning neutral or mixed feelings. I constructed five attitude indexes using factor analysis. 11 The Liberal Feelings Jndex combined ratings of Edward Kennedy, Hubert Humphrey, liberals, Democrats, and unions. The Radical Feelings Index consisted of thermometer ratings of radical students, black militants, civil rights leaders, and policemen. The Poor Feelings Index tapped thermometers of poor people, blacks, and George Wallace. The Republican Feelings Index was created from ratings of Gerald Ford, Richard Nixon, and Republicans. Finally, the Conservative Feelings Index rated big business, the military, and conservatives. 12 The Michigan survey also asked respondents for their stands on government guaranteed jobs; dealing with urban unrest by solving the problems of unemployment and poverty; protecting legal rights of those accused of crimes; A competing hypothesis might be that diversity challenges initial viewpoints, so that it would promote conservatism among liberals and vice versa. That idea is not borne out by the data. Diversity is consistently associated with more liberal views. 1 Surveys are described in Institute for Social Research, 1979. All feeling thermometers were classified on their face for relevance to the liberal-conservative continuum. Pertinent items received varimax factor analysis. Five factors had eigenvalues greater than 1. 0. Indexes added together scores on all feeling thermometer responses loading above . 40 on a factor. In two cases, items loaded more than . 40 on two factors; these were included on their highest loaded index. All dependent variable attitude indexes used in this paper have Cronbach Alpha reliability scores greater than . 80. 12 Policemen and Wallace loaded negatively on their respective factors. The feeling thermometer responses to each were subtracted from the sum of the other items in forming the indexes. 10 How the Media Affect What People Think 355 busing to achieve racial balance; the Equal Rights Amendment; integration of schools; government aid to minorities; and self-placement on the liberalconservative spectrum. 3 Using factor analysis again, all but one of the responses (to the ERA) were associated together and became the Policy Preferences Index. Twofinalvariables come from readers of sampled papers who participated in surveys during both 1974 and 1976. Their responses in 1976 provide an opportunity to check for media impacts on feelings toward a previously unknown presidential candidate, Jimmy Carter (Carter Index), and on presidential vote (Vote76). FINDINGS Testing the four p redicted media effects requires probing for impacts of editorial liberalism and news diversity on the seven attitudes and on presidential vote. Regression analysis enables us to see whether, with all else equal, readers of more liberal or diverse papers exhibit more liberal attitudes and voting behavior. Editorial liberalism taps the persuasive element of the newspaper, or, in agenda-setting terms, the aspect of the paper that attempts to tell people what to think. News diversity taps the putatively informational element that only tells people what to think about. The interdependence model holds that both editorials and news provide information to think about and thereby influence attitudes, whether intentionally or not. If selectivity or inattention precludes media influence, or if the effect is limited to agendas, the regressions should reveal no significant associations between attitudes and newspaper content. 14 Table 1 summarizes regression results for the impacts of newspaper content on the beliefs of the entire sample of readers. The feeling thermometers are coded from 0 to 100 so that higher scores are warmer (more favorable). The higher the policy preferences score, the more conservative the responses. Vote76 is 1 for Carter, 0 for Ford, so higher scores indicate voting for Carter. The regressions include the following additional variables to control for forces that might also influence attitudes: urban-rural place of residence; age; years of education; family income; race; region; party identification; and ideological self-identification. 15 The impacts of these non-media variables follow expecVariables 2265, 2273, 2281, 2288, 2296, 2302, and 2305 in the 1974 NES Codebook. Although partisanship and ideology are not truly interval variables, the results of the regressions suggest that it is quite reasonable to treat them as such. 15 These variables are coded as follows. Age: coded in years; non-South: 1 = North or West, 0 = South; income: coded in thousands; party i. d. : 7-point scale, 0 = strong Democrat, 3 = independent, 6 = strong Republican; urbanized: 1 = urban, suburban, 0 = rural; white race: 1 = white, 0 = nonwhite; education: coded in years; policy preferences index: adding six 7-point scales, so range is 6 = most liberal, 42 = most conservative; and ideology identification: 1 = most liberal, 4 = middle of the road or dont know, 7 = most conservative. On the latter, note 14 13 356 Robert M. Entman tations, which bolsters confidence in the validity of the attitude measures. For a full display of coefficients for all independent variables, see Entman, 1987). Multicollinearity among the independent variables is not a problem. Of the forty-five intercorrelations, only three exceed . 20. The strongest was between education and income (r = . 357). Table 1 shows that the more editorially liberal the paper, the more warmly their readers respond on the Liberal Feelings Index. This relationship suggests that editorial liberalism influences the publics evaluations of key leaders and groups associated with the liberal coalition: in this case, Hubert Humphrey, Edward Kennedy, Democrats, unions, and liberals.

Hampton Inn Case Study :: essays research papers

HAMPTON INN: THE 100% SATISFACTION GUARANTEE 1. The philosophy behind the 100% Satisfaction Guarantee is to have the guests act as quality-assurance inspectors by identifying quality deficiencies and reporting them to hotel employees. I do think that this is a good way to improve service quality; however, I am not sure that it is the best way. While it may seem to consumers that employees will try harder to satisfy them, if employees are empowered to refund a customer’s money, they do not have to answer to management, they can just do it. 2. The implications of the 100% Guarantee for (a) guests, (b) managers, (c) owners of the hotel buildings and (d) Promus are: a)  Ã‚  Ã‚  Ã‚  Ã‚  Guests – that no matter what happens, even if the hotel really did nothing wrong, they can get their money back. b)  Ã‚  Ã‚  Ã‚  Ã‚  Managers – that they have very little to no control over their property or employees. It seems like many important decisions have been taken away from managers, and they can not react in the best interest for the hotel chain because what’s in the customer’s best interest is usually not the same as the company’s best interest. c)  Ã‚  Ã‚  Ã‚  Ã‚  Owners of the Hotel Buildings – that they need to keep their facilities in tip top condition or else customers will be dissatisfied with their experience and demand their money back. d)  Ã‚  Ã‚  Ã‚  Ã‚  Promus – that this is a program that can enhance the quality of their hotel system. 3. I think that since certain events are â€Å"uncontrollable† it would be more realistic to exclude them from the guarantee, but it seems like people really respond to the candor of the Hampton Inn employees and respect the fact that they are being honest with them about the conditions of the hotel. This is great for customer service and public relations for the hotel, and very rare in the business world, and I think consumers really appreciate that. 4.

Georges Braque And Pablo Picasso Essay

The Frenchman Georges Braque (1882-1963) and the Spaniard Pablo Picasso (1881-1973) are considered the most influential artists of the twentieth century and the artistic geniuses who created and developed the cubist movement, undoubtedly the most revolutionary one in Western art. During a certain period of time, both artists worked together in the same studio breaking down subjects they painted into several facets and presenting their different aspects at the same time, experimenting with geometrical forms, and exploring unconventional techniques in painting all of which either shocked or impressed and interested the audience. Although Braque and Picasso’s partnership did not last for long and their artistic careers later went their own ways, the cubist movement they created and developed while working side by side in their Paris studio has influenced the whole generations of artists around the world (Mataev). Georges Braque Born in 1882 in Argenteuil-sur-Seine, France, Georges Braque attended the Ecole des Beaux-Arts in Le Havre during 1897-1899 and then moved to Paris where he received his craftsman certificate. During 1902-1904, the young artist studied painting and worked at the Academie Humbert. Impressed by Matisse and Derain’s fauvist ideas, he produced and then presented his first fauve paintings in Paris’ Salon des Independants in 1907. By 1908, however, Braque lost interest in fauvism and adopted the artistic style that would be later called cubism (Georges Braque). In 1909, Braque started to work with Pablo Picasso and their fruitful partnership resulted in the development of the revolutionary cubist movement in painting. The styles that both of them adopted were quite similar for about two years during which they introduced collage elements into their works and experimented a lot with the pasted paper technique. In â€Å"Page # 2† his paintings, Braque explored the effects of light and perspective and challenged traditional artistic conventions of that time. His works of this period were characterized by neutral color and sophisticated patterns of form as it can be seen, for example, in his â€Å"Violin and Pitcher† (Georges Braque). The fertile partnership with Picasso ended in 1914 when Braque enrolled in the French army and went off to war. In 1915, he got severely wounded in one of the battles and after recovering in 1917 Braque resumed painting and began an artistic collaboration with Juan Gris (Georges Braque). After World War I, Braque’s style was characterized by more freedom, a richer color range, and the presence of human figures. He produced a considerable number of still lifes and rose to prominence particularly in 1922 after showing his paintings in the Salon d’Automne in Paris. By 1930, Braque interpreted nature more realistically although some aspects of the cubist style were still present in his paintings. After that, the artist produced many works including sculptures and graphics that became particularly somber during World War II (Georges Braque). During the 1950s, Braque depicted various themes including seascapes, landscapes, birds, and also made lithographs and designed jewelry. The great French artist died in August, 1963, in Paris after several years of suffering from health deterioration. Braque’s most known paintings include â€Å"Violin and Palette†, â€Å"Piano and Guitar†, â€Å"Guitar and Clarinet†, â€Å"The Table†, â€Å"The Round Table†, â€Å"The Day†, the â€Å"Studio† series, and many other works (Russell, 1982). Pablo Picasso Pablo Picasso was born in 1881 in Malaga, Spain, where he lived until the age of ten. In 1892, Picasso began to attend the School of Fine Arts in La Coruna and then in 1895 he â€Å"Page # 3† entered the School of Fine Arts in Barcelona where he showed his first academic work â€Å"The First Communion† at a local exhibition. Picasso pursued his studies at the Royal Academy of San Fernando in Madrid, dropped out after only a couple of months, and began to visit the Prado where he copied the works of the old artists trying to imitate their styles. In 1900, Picasso opened a studio in Paris and the first painting he produced there was â€Å"Le Moulin de la Galette† (Mataev). Suicide committed by his friend and poet Casagemas in 1901 came as a great shock to Picasso influencing him to paint first the â€Å"Death of Casagemas† in color and then the â€Å"Death of Casagemas† in blue, and also â€Å"Evocation – the Burial of Casagemas†. At that period, the artist used predominantly green and blue and depicted despair, poverty, and unhappiness showing his restlessness and loneliness. The paintings that Picasso produced during 1901-1904 are known as the Blue Period works. The Rose Period, which was the next stage in his artistic career, started around 1905 when Picasso’s palette became lighter, and pink, rose, yellow, and beige were pervasive in his paintings in which he mostly portrayed graceful acrobats, circus performers, and harlequins. (Mataev; Pablo Picasso) Impressed with African ethnic art, Picasso began to combine its angular structures and his modern ideas about geometrical forms which, in 1907, resulted in the creation of â€Å"Les demoiselles d’Avignon†, his first cubist painting. Picasso and his new friend Braque explored the possibilities of the new artistic style and in the beginning their paintings could not be easily distinguished. 1909 saw the beginning of the painter’s analytical cubism whose main characteristics, faceted stereo-metric shapes, can be seen in his â€Å"Bread and Fruit Dish on a Table† or â€Å"Woman with Pears†. After the exhaustion of analytical cubism, Picasso experimented with collages which lead to the arrival of synthetic cubism: works with large, schematic patterns as it can be seen in â€Å"The Guitar† (Mataev; Hughes, 1998). â€Å"Page # 4† After the cubist period in Picasso’ artistic career came the Classicist period with rather traditional patterns such as in â€Å"The Lovers†. But during this period he occasionally returned to cubism and in 1921 produced â€Å"Three Musicians†, one of his most important masterpieces. Picasso’s classicist paintings also include â€Å"The Pipes of Pan†, â€Å"Women Running on the Beach†, and â€Å"The Seated Harlequin†. After that, Picasso was greatly influenced by the surrealist movement and produced â€Å"His Woman with Flower† and several other interesting paintings. In 1937, he expressed his personal view of the tragic events in the Basque province that was bombed by Germans in his huge mural work â€Å"Guernica† and in â€Å"Weeping Woman†. While living in his villa near Cannes, in 1956 Picasso painted his â€Å"Studio â€Å"La Californie† at Cannes† and â€Å"Jackeline in the Studio†. Then he moved to the Chateau Vauvenargues where he lived and painted until his death in 1973 (Mataev). â€Å"Still Life with a Guitar† and â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† Both Pablo Picasso’s painting â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† and Georges Braque’s painting â€Å"Still Life with a Guitar† were produced in 1924 in France and are now located in the European Modern Paintings section of the Metropolitan Museum of Art in New York. Both works are still lifes with the presence of cubist elements, are painted in oils on canvas, and each of them represents a certain stage in Picasso and Braque’s artistic careers. If during 1909-1914 both artists worked side by side to create cubism and their styles and paintings were mostly indistinguishable, in 1924, however, when the above mentioned works were produced, the divergence in Picasso and Braque’s cubist ideas could be easily seen in their paintings (Mataev). While Picasso’s still life â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† is composed of only man-made objects (a cake, a fruit bowl, a bottle, and a mandolin), Braque’s painting â€Å"Still Life with a Guitar† depicts both man-made (a pipe, a jug, sheet music, a cup, a fruit bowl, and a guitar) and natural (pears placed next to sheet music and in the fruit bowl) â€Å"Page # 5† objects. The presence of musical instruments and fruit bowls in both paintings invokes some common themes or at least it makes the viewers think of them when they look at them for the first time. The main objects in both paintings are placed on tablecloths spread in a different manner on what appears to be tables. The objects in Braque’s picture are much smaller than those in Picasso’s work in which the size of some of them is somewhat disproportionate when compared to other objects. Braque and Picasso use space in their paintings in an entirely different way. There is quite a bit of space between the objects located in the foreground of Picasso’s still life and the viewer can easily see their whole forms. By contrast, in Braque’s paintings the objects in the foreground seem to be concentrated closely to each other in one place and parts of some of them are hidden by other objects. The use of space by Picasso gives the audience the impression of more freedom and ease while Braque seems to impose certain limits in movement and space. In Picasso’s painting, the viewer’s attention is first attracted by the main four objects in the foreground, and then by the objects and forms located in the background, particularly by what appears to be a wall and part of a window. By contrast, it seems that Braque’s intention is to concentrate the viewer’s attention only on the objects that can be seen in the foreground. He does not provide any detail as to what is in the background as though he does not want to divert the audience’s attention from the center of interest of the painting. Another important difference between the paintings as far as the objects and their forms are concerned is that Braque’s work is much more realistic than Picasso’s. Except for the window in the background, Picasso seems to depict in his picture not the objects such as the cake or fruit bowl but rather the shapes that invoke those objects. What attracts the â€Å"Page # 6† viewer’s attention in particular is the flatness of the forms of Picasso’s objects that are defined by lines. Although some parts and forms of his objects are disproportionate, Braque’s objects, however, are unambiguous and closer to reality. The use of color is another important characteristic that distinguishes Picasso’s painting from Braque’s work. In Picasso’s â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† bright and vivid colors are predominant and much brighter and richer than those in Braque’s â€Å"Still Life with a Guitar† conveying to the viewer a light and pleasant mood. By contrast, the somber aspect of Braque’s painting whose color range varies from dark brown to dark beige makes the viewer impressed with its gloom and sadness. In Picasso’s picture, the general color range of objects in the foreground is slightly more somber compared to the color range in the background. By contrast, in Braque’s work, the relatively somber objects in the foreground are placed against an even darker background. The only bright-colored objects in this picture seem to be sheet music and a pipe appearing incongruous to a certain extent against the backdrop of its general color range. Another distinctive characteristic is the color of the objects themselves. Except for the window in the background, the color of most objects in Picasso’s painting is plain, for example, a plain dark red bottle, a plain bright yellow fruit bowl, and so on. Braque, by contrast, adds to the color of every object thick brush-strokes of black as if to emphasize the somber mood of the painting. There is also some difference in how the artists paint the objects in the pictures with their brushes. In Picasso’s â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† the paint is applied thinly in most areas, although in some places it is quite thick. In â€Å"Still Life with a Guitar† Braque’s bold brushwork is pervasive. REFERENCES: 1. Georges Braque. Retrieved May 10, 2008 from the World Wide Web: http://www. mcs. csuhayward. edu/~malek/Braque. html 2. Hughes, R. (1998, June 8). Pablo Picasso. Time magazine. Retrieved May 10, 2008 from the World Wide Web: http://www. time. com/time/time100/artists/profile/picasso. html 3. Mataev, Y. Pablo Picasso. Retrieved May 10, 2008 from the World Wide Web: http://www. abcgallery. com/P/picasso/picassobio. html#Between 4. Pablo Picasso. Retrieved May 10, 2008 from the World Wide Web: http://www. artchive. com/artchive/P/picasso. html 5. Russell, J. (1982, January 17). Rediscovering Georges Braque in his Centenary Year. New York Times on the Web. Retrieved May 10, 2008 from the World Wide Web: http://query. nytimes. com/gst/fullpage. html? res=990DE5DB1138F934A25752C0A964948260&sec=&spon=&pagewanted=all

Hrm About Alibaba

1. Introduction Alibaba Group is the world's outstanding business-to-business e-commerce service company, which provides an efficient online trading platform for buyers and suppliers all over the world. It is China's largest e-commerce group which was founded by Jack Ma in 1999, and has developed into seven affiliated groups, namely Alibaba International Business Operations, Alibaba Small Business Operations, Taobao Marketplace, Tmall. com, Juhuasuan, e-Tao and Alibaba Cloud Computing (News, 2012).Besides, Alibaba Group has more than 24,000 employees in 70 cities which scattered in China, India, Japan, Korea, the United Kingdom and the United States (News, 2012). This report will focus on analysis for Alibaba Group's human resource management, in order to reply the demand of its future developments. 2. Background to the case study organization Alibaba Group has  taken a hit as a result that a part of its employees were guilty of online fraudulent activities and irresponsible short- term profit.The announcement of the company showed that nearly 100 employees including sales staffs, manager and supervisor, had conspired to the fraud by deliberately helping fake suppliers in China to register with avoiding the company scrutiny and allowing them to defraud oversea buyers on the Alibaba’s international website (Nytimes, 2011). Surprisingly, these allegedly fraudulent online shops account for 1. 1% and 0. 8% of Alibaba’s ‘Gold Suppliers’ signed up during 2009 and 2010 respectively, which has impacted on the company value and produced a shock to mass beliefs (Economist, 2012).Thirteen people were sentenced ranging from eight months to three years in jail after conspiring with suppliers to gain illegally around RMB 500,000 yuan in this online fraud (Nytimes, 2011). 3. Outline of People Management Issues This issue related to the credibility of  Alibaba is directly due to the internal defects in management, the lack of inside supervision an d few controls of the internal culture. Moreover, the deep-rooted reason should be the problems of its human resources management. Lacking of a set of scientific and effective control and management system cannot guarantee the mplementation of building both core value and enterprise culture of Alibaba. Therefore, the outline of this report about the human resource management issue behind the online fraud of Alibaba is as follows. On the one hand, the management and supervision system has problems. Alibaba Group has not supervised the management in the process of dealing with related complaints about fraud happened between 2009 and 2010, even though some suspected online trading accounts had been deleted and specific inquiries of its international market transaction had been conducted since the beginning of the third quarter in 2010.It appears that in this issue managers ignored fraudulent behaviours behind the performance-chasing. However, in the statement said by Mr. Ma, it was not allowed to violate business honest principal or the basic line of company values (BBC, 2012). Although managers in Alibaba Group have to take responsibilities for the consequences, it cannot be denied that the fraud fully exposed that the lack of internal control, especially the supervision and administration of the management, is one of reasons lead to exacerbate the situation.Additionally, the event of online fraud has been doomed from the start to some extent. With the accelerating pace of internationalisation, the number of employees which rapidly increased from 11,700 in 2009 to 24,000 in 2012 has become a significant challenge that threats the development of Alibaba Group (Hua, 2012). However, weak awareness of the human resource control among Alibaba Group’s executives sets the stage for this online fraud scandal in China. On the other hand, the company may not satisfy the physical and emotional need of its employees.Both the greedy desire and the psychological imbala nce are the internal reason behind the problem. 4. Analysis (linked to HRM theory) There is always a kind of psychological motivations behind any subjective action, and the online fraud scandal of the Alibaba Group is no exception. This report will start the analysis from the view of internal motivations and then moving to the external causes. 4. 1 Internal reasons According to the perspective of Abraham Maslow who is well known for the hierarchy of needs theory, the pattern of behaviours based on individual needs (Poston, 2009).The following are psychological requirements which could associate with the fraudulent behaviours of officers at Alibaba in term of the greedy desire, the psychological imbalance and herd mentality. 4. 1. 1 The greedy desire It is difficult to satisfy individual demands because everyone would move to the next more advanced platform of the hierarchical pyramid that Maslow created frequently once the prior need is met, especially in modern society.Meanwhile, w hen setting Maslow’s model into the business to understand the motivation behind employees’ behaviours, it is not amazing to find that there are also have similar five levels of needs which including wages, safety, social belongingness, self-esteem and finally self-actualization. Maslow and Stephens (2000) have posited out that individuals will not spend an inordinate amount of time to think about their salaries if they are fairly paid. After being paid adequate salary, employee seeks safety physically and mentally on the jobs.And then the stage of needs moves to the third level subsequently-seeking social belongingness in the workplace. Although the working environment is always full of stress and difficulties, training provides opportunities for employees to improve themselves and contact with new people which could help them to fit in. Until the employee make themselves comfortable among different working relationship, it will not allowed to access to the hierarchy stage of self-esteem and self-actualization respectively.Unfortunately, after employees have been satisfied with all these five levels of needs, the worldview, philosophy and value view of them will be generally changed in a climate of corruption. With the early success of corrupt deals by heads of the sales department at Alibaba, they would have an addictive sense of satisfaction and accomplishment which lead to those guilty behaviours for greater interest repeat again and again naturally. In Skinnner’s reinforcement theory, Skinner (1984) has drawn attention to the fact that appropriate reinforcement based on public consequence may influence verbal response.It means that individuals would reinforce a kind of behaviour once its consequence benefit to them. Therefore, it makes sense that managers at Alibaba will help to defraud if dynamically taking managers’ greedy desire into consideration. 4. 1. 2 The psychological imbalance Employees of equal position and qualifica tion serviced in the parallel department with the same salary may have  quite different perceptions of the fairness. When they perceives the disparity between the inputs and the outputs,  different responds will be excepted in various ways, including de-motivation, reduced effort, becoming disgruntled and even disruptive.According to the Equity Theory of Adams, an individual will perceive the ratio of inputs to the outcomes depend not only on the absolute value but also in the relative value in order to measure whether himself or herself is treated fairly or not (Adams et al, 1976). This can be illustrated by the following equation: Individual’s outcomes/individual’s own inputs = relational partner’s outcomes/relational partner’s inputs (Adams et al, 1976). Equity is considered when this ratio is equal. While if this ratio is unequal, it leads to ‘equity tension’ which was called the negative tension state by Adam (1976).Meanwhile, it wil l motivate him or her to do something to relieve this tension. Therefore, it is why some leading cadres at Alibaba Group may feel unbalanced and help to defraud which negatively impact on the credibility of the company. With the rapid expansion of international business scale in the development of Alibaba Group, they consider their contribution to the company is greater than the return. As a result, corruption was caused secretly by the combination of selfish desire and power without supervision. 4. 2 External reasons 4. 2. 1 OpportunityThe officers participated in the fraud are almost from a high-powered job position in Alibaba Group and own important resource and privileges in the company. Therefore, it is easy for them to commit a crime with close interest people once they are lured by short-term profits. 4. 2. 2 The lack of control and management system It is not just incorrect psychological requirement or the unsound political system is blamed for breeding corruption, the lack of core value and culture control of the company is one of the significant factors which could not be ignored.The development of supervision before the event, at present and after the event all depends on the growth of the enterprise culture. Thus, if the pre-supervision runs into a problem, it represents the failure in enterprise culture management. There are six core values guide Alibaba Group’s operations and operate its culture, which including customer first, teamwork, embrace change, integrity passion and commitment (News, 1999). However, it is difficult to transform corporate culture into practice to some extent.Meanwhile, with the rapidly increased number of employees in Alibaba Group, the previous culture management has to further improve. Organizational culture diagnoses and cultural audits, for example, can give an accurate picture of an organization’s current management system (Mason, 2012). 5. Critical Reflection on group presentation Because our group has not given the presentation to the class, I could just conclud some limitation about the analysis of this report. Due to the theories of human resource management are not fully understood, the analysis of the case study about the Alibaba Group is not in-depth and incomplete.Moreover, the report has only provided superficial explanations of the issue because of the insufficient knowledge of Alibaba Group and the limitation of those methods linked with. Besides, the recommendations have not taken everything into consideration. They are too abstract and theoretical that are not seen as scientific, feasible suggestions in practice. However, analysing the issue of human resource management in the view of psychology is an innovative point of this report. 6. Recommendations 6. 1 Strengthen job rotation system in the key positionAlibaba Group should strengthen the job rotation system to avoid the corruption, especially in some key positions. According Shalley and Oldham (2004), employees wi ll have job burnout of different extents as well as reduction of creativity after 6 years working in the same position. However, if the company could do the job rotation periodically and provide support to any employees transitioning out of the company, the situation will be changed as it not only prevents managers from increasing spheres of influence, but also gives opportunities to employees to gain experience in their professions. 6. 2 Establish the mechanism of risk managementRisk management of all positions in the internal enterprise is an important part of the management system. Alibaba Group should clear the level of risk in different position and establish an internal regulatory system which includes ‘peer review’ mechanism, department regulatory system, internal audit and external audit mechanisms to ensure mutual supervision avoid unnecessary credit losses. 6. 3 Establish psychological management mechanism It is necessary to give psychological training program me at least once a month for intensifying the efforts of anti-corruption and enhancing the management of core value and culture in Alibaba Group.Besides, relevant department would better assign a special supervisor to investigate the staff on suspicion of corruption. 6. 4 Improve the mechanism of incentives and restrictions Alibaba Group should keep its employees hold the sense of crisis and responsibility and correct the psychological imbalance at the same time, such as using gaming-style leader boards to encourage internal competition or offer appropriate prizes to the most successful one. 6. Improve the standard system of selection and appointment Alibaba Group should try to improve the standard system of selection in order to ensure the person employed has higher organizational commitment. Additionally, it is necessary to introduce different kinds of methods of personal testing and assessment which combine the enterprise culture into the evaluation. References Mason, K. (2012). Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46 (7), p. 684-711. Poston, B. (2009). Maslow’s Hierarchy of Needs.The Surgical Technologist, 8 p. 348-353. Available at: http://www. astd2007. ast. org/publications/Journal%20Archive/2009/8_August_2009/CE. pdf [Accessed: 03 Nov 2012]. ADAMS, J. S. , BERKOWITZ, L. , ; HATFIELD, E. (1976). Equity theory: toward a general theory of social interaction. New York, Academic Press. Bbc. co. uk (2011). BBC News – China arrests 36 for fraud on Alibaba and other sites. [online] Available at: http://www. bbc. co. uk/news/business-13986308 [Accessed: 1 Nov 2012]. Economist. com (2012). An online-fraud scandal in China: Alibaba and the 2,236 thieves | The Economist. online] Available at: http://www. economist. com/blogs/newsbook/2011/02/online-fraud_scandal_china [Accessed: 05 Nov 2012]. Harpercollins. com (2008). Browse Inside In Search of Excellence: Lessons from America's Best-Run Companies by Thomas J. Peters, Robert H. Waterman, Jr.. [online] Available at: http://www. harpercollins. com/browseinside/index. aspx? isbn13=9780060548780 [Accessed: 09 Nov 2012]. Hua, T. (2012). Alibaba and the 2,236 thieves. Business Management, Iss. 5 p. 12-13. MASLOW, A. H. , & STEPHENS, D. C. (2000). The Maslow business reader. New York, N. Y. , J.Wiley. News. alibaba. com (2012). Alibaba Group. [online] Available at: http://news. alibaba. com/specials/aboutalibaba/aligroup/group_news. html [Accessed: 02 Nov 2012]. News. alibaba. com (1999). Alibaba Group. [online] Available at: http://news. alibaba. com/specials/aboutalibaba/aligroup/culture_values. html [Accessed: 05 Nov 2012]. Nytimes. com (2011). David Wei and Elvis Lee Quit Alibaba Amid Fraud Inquiry – NYTimes. com. [online] Available at: http://www. nytimes. com/2011/02/22/business/global/22alibaba. html [Accessed: 02 Nov 2012]. Shalley, C. and Oldham , G. (2004).Th e Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here? Journal of Management, 30 (6), p. 933-958. Skinner, B. (1981). Selection by consequences. Science, 212 (4507), p. 501-504. Skinner, B. (1984). The operational analysis of psychological terms. Behavioral and Brain Sciences, 7 (4), p. 547-553. Available at: http://web. comhem. se/u68426711/rft/Skinner%201945%20The%20operational%20analysis%20of%20psychological%20terms. pdf [Accessed: 06 Nov 2012]. SUZANNE, B. And STEPHEN, D. (2003). Understanding and motivating health care employees:

Free Essays on Daily Deviance;s Base

Daily Deviance’s Base The medium of television has had a drastic change on the communication of our society. From television, our society has developed what we consider pop culture. In it’s beginning’s, television, portrayed society from an idealist’s standpoint. Television producers thought they had the responsibility of creating idealistic family’s and lives, from which society could gather what should be â€Å"normal†. However, over the course of the last half century, television has grown drastically in its influence, and what programming is about. The programs of yesteryear promoted family values, loyalty, and love. Today’s programs promote promiscuous sex, violence, and cheating to get your way. Not that television is totally to blame, but, it has certainly played the largest role of any medium in what our society considers deviance, and normalcy. In the 1950’s television programming was aimed at families. After a long day at work or school, a family could sit down together after dinner, and enjoy an hour of television together. At least that was the theory anyway. Programs were aimed at the entire family, teaching values to children while still entertaining adults. Programs such as â€Å"Leave it to Beaver†, and â€Å"Lassie†, were designed to teach our society how to be honest, caring, and other values. They were very popular, but the public’s demand for more television programs, combined with the network’s desire for more profit’s changed the programming. In time programming grew from just a few hours a night to all day long. With the advent of longer hours came new shows, and more networks. Each network brought a new creative idea to the table, and changed the norm of the â€Å"Cleaver’s† home life. In the 1960’s television saw many changes. The largest of which was very controversial at first. In an episode of â€Å"The Flintstones†, Wilma and Fred were shown sleeping in the same ... Free Essays on Daily Deviance;s Base Free Essays on Daily Deviance;s Base Daily Deviance’s Base The medium of television has had a drastic change on the communication of our society. From television, our society has developed what we consider pop culture. In it’s beginning’s, television, portrayed society from an idealist’s standpoint. Television producers thought they had the responsibility of creating idealistic family’s and lives, from which society could gather what should be â€Å"normal†. However, over the course of the last half century, television has grown drastically in its influence, and what programming is about. The programs of yesteryear promoted family values, loyalty, and love. Today’s programs promote promiscuous sex, violence, and cheating to get your way. Not that television is totally to blame, but, it has certainly played the largest role of any medium in what our society considers deviance, and normalcy. In the 1950’s television programming was aimed at families. After a long day at work or school, a family could sit down together after dinner, and enjoy an hour of television together. At least that was the theory anyway. Programs were aimed at the entire family, teaching values to children while still entertaining adults. Programs such as â€Å"Leave it to Beaver†, and â€Å"Lassie†, were designed to teach our society how to be honest, caring, and other values. They were very popular, but the public’s demand for more television programs, combined with the network’s desire for more profit’s changed the programming. In time programming grew from just a few hours a night to all day long. With the advent of longer hours came new shows, and more networks. Each network brought a new creative idea to the table, and changed the norm of the â€Å"Cleaver’s† home life. In the 1960’s television saw many changes. The largest of which was very controversial at first. In an episode of â€Å"The Flintstones†, Wilma and Fred were shown sleeping in the same ...

Electorial College essays

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Rescale Test Scores by Using Sten Scores

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Painted History Essay Example | Topics and Well Written Essays - 1250 words

Painted History - Essay Example With regard to the historical context of the painting, the Death of Socrates painting was completed just a few years before the French revolution. It is arguable that the iconic piece of art may have been particularly inspired by the socio-political climate that existed in France at the time of its commission. For example, this was the period when the calls for reforms were increasingly heating up and, therefore, David may have chosen the neoclassical subject as a means advancing the call for self sacrifice and commitment to ideals in the face of oppression and death just like Socrates did (Vidal 596). The painting also portrays the message of martyrdom as Socrates was considered to be a martyr for his ideals and beliefs. However, for the contemporaries of the time, the painting could have been a reflection of the number of political prisoners who were faced with execution of exile. The corrupt French monarchy of the time had also just crushed the earlier attempts to reforms before eventually dissolving the Assembly of Notables in 1787. Additionally, during the painting of â€Å"The death of Socrates†, the artist Jacques-Louis David may also have wanted to reflect the Enlightenment values of the late 18th century that particularly emphasized on the importance of human freedom from religion and corrupt regimes as well as the value of standing up for ideals, rights and principles. Most of these concepts were clearly illustrated in the story of the death of Socrates. David was a strong supporter of reforms and revolutionary principles. Consequently, on the eve of the French revolution, the painting served a call for resistance and duty in the face of unjust authority. This is a picture of people viewing another picture. The painting particularly shows people viewing an enormous picture of Napoleon during the crowning of Empress Josephine. The picture â€Å"David’s Coronation at the Louvre† was exhibited on several occasions at the

How Does Tesco Meet The Macro-Environment Challenges Essay

How Does Tesco Meet The Macro-Environment Challenges - Essay Example It now operates in 11 markets outside the UK, in Europe and Asia. Over 100,000 employees work in their international operations, serving over  15 million customers and generating over  £11 billion sales and over  £560 million profit. Over half of group space is now outside the UK. (Tesco International)  Tesco has many branches all throughout the United Kingdom, Europe, China, Japan, and in many parts of the world, and is expanding to other parts of Asia and Hong Kong. It is an international retailer serving over 13 countries. Tesco is making headway in the difficult times and for the development of international business. It has done major acquisitions in the Czech Republic and in Poland where they bought the Leader Price stores and in Malaysia where they bought the Makro stores. (Tesco website) Stiff competition enables Tesco to apply various strategies to stay on top. Tesco is aware that consumers have an easy way of switching between stores, i.e., they choose to shop in a different store from one month to the next. They have a wide range of retailers to choose from including Wall Mart/Asda, Sainsbury, Morrison, Waitrose, M&S, Somerfield, Aldi, Lidl and Netto, other smaller supermarkets, Costco and Makro, the Co-Ops, Symbol groups, and thousands of independent retailers. (Talking Tesco) As regards competition on products, Tesco has 1,866 products cheaper than Asda which has 1,120 products cheaper than Tesco. Sainsbury’s has 451 products cheaper than Tesco which has 4,450 products cheaper than the former. Morrisons has only 417 products cheaper, while Tesco has 3,054 products cheaper than Morrisons. (Sir Terry Leahy interview) Tesco listens to communities – Tesco aims to improve the way they consult local communities before building new stores so that they can be sure that they have understood local issues and concerns. (Tesco website)  Tesco’s share data sometimes showed that there was a sharp increase in the sales of flowers.

Network security Dissertation Example | Topics and Well Written Essays - 12500 words

Network security - Dissertation Example The consequences of plagiarism have been explained to me by my institution; and 3. The project is all my own work and I have acknowledged any use of others’ published or unpublished works. 4. The project was completed over the period from January 2011 to June 2011. Student Signature:_______________ Date: __________________ Acknowledgements I would like to thank all the technical staff of Majan College who have helped me throughout the completion of this project with various ideas. Also I would like to thank my friend Mr. Bader who actually was a major support with his connections in the educational institutions of Oman. Special thanks for my friend Mr. Safi Ullah Sharief who has helped me in proof reading of this project. I extend all my thanks to all the network administrators and the supporting staff in the computer department of various colleges in Sultanate of Oman, who despite of their busy schedule help me in providing the information and technical details, without which this project could not have be done by me. I express my gratitude to my family for their patience, understanding care and support which they provided to me during this period. And sincere appreciation goes to Dr. Kim Heng Teo for the advisory support during the formulation of this project Abstract Network security is a crucial issue. For wired network and wireless network, somewhat transformed security measures are required as wireless network requires more strict security as compared to wired network. The educational institutions make use of wired as well as wireless networks for their processes and procedures. Students, staff and other faculty members make use of the network for accessing required data and information. The combination of wired and wireless networks plays an important part in enabling network users to enjoy a network that is more optimized and resourceful. When wired network is combined with wireless network, there are some implications for security on educational institutions. A research is conducted with the help of a questionnaire that is generated to collect the responses of respondents on the issue of security needs for wired and wireless networks. A total of forty one respondents submitted filled in questionnaires. The research is set in colleges in the context of improvising the security of the college network after adding the wireless network (Wireless LAN) with the existing wired network (Local LAN). The problem for the Network administrators is focused on understanding that the security needs to be strengthened when a wireless network is added to the wired network. In addition to the questionnaire, interviews are also conducted with some questions to know the security issues raised after interconnection of the two networks. The research analyzes that the business impacts of combined wireless and wired network security in educational institutions. The benefits associated with the usage of combined network are better speed, enhanced bandwidth, wider communication and better information retrieval. Disadvantages such as theft of passwords and personal financial data are there. The combined network will be more beneficial than disadvantageous for the users of the network. Abbreviation IT Information Technology PC Personal Computer LAN Local Area Network MAC Mandatory Access Control WEP Wired Equivalent Privacy ADSL Asymmetric

A cultural experience Essay Example | Topics and Well Written Essays - 1000 words

A cultural experience - Essay Example The Geography of China focuses on not only the position of China but also the enormous human source it has in the world. Located in South East Asia it is the third largest country in the world with 6.5% of land area and second largest in population. China has one more self importance in the world of history that is has the oldest civilization background tracing back to 3500 years. It is a mountainous country. Mountains and hills occupy 65% of the total area of China’s Landscape. China has lot of rivers and lakes Yangtze and The Yellow River are the most famous in the world. Nearly 95%of the population dwells in the North and South regions of China. The highest population count is in fact a strong supporting feature of China. The unity among the people had been a supreme cause in the development of China. Religion too has a great significance in China. Buddhism, though came from India initially, took its massive support only from China. As a result artistic and admirable monuments were built in order to set a strong belief in the Buddhist thought. Religion is cooperated with large family organizations. Either the father or husband takes care of the family. Children live with their parents till they get married. After getting married they will be shifted to a separate apartment. Coming to the food culture of China, they give importance to nutritional values. Colors seem to play an important role in the daily intake of China. Chinese associate colors with the main organs of the human body. Color, flavor, and smell have their equal partake and contribution in their food habits. They combine two to three colored ingredients such as green, light green, dark green, red, yellow, white etc added with sauces and cook. The Chinese had a strong traditional belief that type of food has medicinal values in it. A theory called â€Å"harmonization of foods† by Yi Yin reflects on the link between the five flavors and major organs of human body. They are sweet,

The National Plan of Action for the Garment Industry of Bangladesh Essay - 145

The National Plan of Action for the Garment Industry of Bangladesh - Essay Example The two incidences triggered protest that facilitated the implementation of the Multi-stakeholder Accord on Fire and Building to boost the corporate environment and offered new dimensions in the occupational safety, health, and environmental reporting of the firms in Bangladesh. Besides, the disasters enabled the adoption of the National Tripartite Plan of Action (NTPA) at the local, regional, and international platforms (Khan and Wichterich 11). The Accord and NTPA offered the platform for collaboration of the stakeholders towards enhancing the safety of the workers. It is in this regards that Khan and Wichterich aimed to assess the level of implementation, achievements, and possible hindrances towards the realization of the objectives. Immediately, the NTPA and the Accord attracted public admiration, and the implementers strived to attain the goals. Some of the primary initiatives comprised corrective action plans, capacity building, and inspection of the facilities. Despite the advantages of the strategies and great anticipation, the strategies have no noticeable impacts. The findings indicate the presence of the gendered prejudice and the associated mishandling of the workers according to their genders. It also shows that the labor power and collective bargain is in the preliminary phase. However, the findings evidence significant progress to advance the occupational health and safety. Predominantly, the findings indicate a clash of power negotiations in the global apparel chains with a particular focus on the RMG accumulation (Khan and Wichterich 36). Given the magnitude of the responsibility and public expectations, the study realized minimal advancement that raises issues about the seriousness of the target ag ency and stakeholders. The responsible institutions and stakeholders lost focus and the associated power structures hinder the realization of the goals.

Criminal Justice System Essay Example | Topics and Well Written Essays - 500 words

Criminal Justice System - Essay Example Otherwise, the people would lose confidence in their capacity to protect the people and keep them safe. The most insistent factors that must be considered in the case given are first, the protocol of the police station or simply the rules that they must follow, second, the rights of the suspects and third, upholding justice for the victim. It may seem that all these are very distinct and therefore uncorrelated at first glimpse, but a thorough study will show that they are very much consistent with each other. Given the situation, what I would probably do is to insist to my partner that we redo the interview with me in the room and the same being videotaped. I would make an effort to notify accordingly that affirmative action must be done. This would assert a number of the major things that must be considered in an ethical decision. It would not be far fetch to consider that the confession was coerced. Not to mention that both are minors aged only at 14 years old. â€Å"The ethical t reatment of others requires that we treat them as rational agents who are authors of their own decisions, and not as tools that we may use or manipulate as we like† (Kleinig, 2008). It is by duty that I uphold that justice is served. The mandate for interviews was established for a reason.

The National Plan of Action for the Garment Industry of Bangladesh Essay - 145

The National Plan of Action for the Garment Industry of Bangladesh - Essay Example The two incidences triggered protest that facilitated the implementation of the Multi-stakeholder Accord on Fire and Building to boost the corporate environment and offered new dimensions in the occupational safety, health, and environmental reporting of the firms in Bangladesh. Besides, the disasters enabled the adoption of the National Tripartite Plan of Action (NTPA) at the local, regional, and international platforms (Khan and Wichterich 11). The Accord and NTPA offered the platform for collaboration of the stakeholders towards enhancing the safety of the workers. It is in this regards that Khan and Wichterich aimed to assess the level of implementation, achievements, and possible hindrances towards the realization of the objectives. Immediately, the NTPA and the Accord attracted public admiration, and the implementers strived to attain the goals. Some of the primary initiatives comprised corrective action plans, capacity building, and inspection of the facilities. Despite the advantages of the strategies and great anticipation, the strategies have no noticeable impacts. The findings indicate the presence of the gendered prejudice and the associated mishandling of the workers according to their genders. It also shows that the labor power and collective bargain is in the preliminary phase. However, the findings evidence significant progress to advance the occupational health and safety. Predominantly, the findings indicate a clash of power negotiations in the global apparel chains with a particular focus on the RMG accumulation (Khan and Wichterich 36). Given the magnitude of the responsibility and public expectations, the study realized minimal advancement that raises issues about the seriousness of the target ag ency and stakeholders. The responsible institutions and stakeholders lost focus and the associated power structures hinder the realization of the goals.

Case studies Essay Example | Topics and Well Written Essays - 500 words - 1

Case studies - Essay Example In the cytoplasm of the target cell, the hormone binds to a specific receptor. The cortisol-receptor complex enters the nucleus of the cell where the complex activates or inhibits the transcription of specific genes that interferes with the production of messenger ribonucleic acid molecules A person with cholera becomes dehydrated because vibrio cholera bacteria cause excessive loss of water through diarrhea. Oral rehydration therapy (ORT) can help correct this problem because patients are given water that has salt (sodium chloride) and supplementary zinc in case of severe diarrhea. This helps by introducing the sodium and chloride that the bacteria alter in the body (Faruque & Nair, 2008). 3. Why does our patient have low blood pressure? What is hypovolemic shock and how might this occur in a patient with cholera? Hypovolemic shock is a condition where the heart is cannot pump enough blood to the body because of severe blood or fluid loss. This might occur in patients with cholera because of excessive dehydration caused by diarrhea. The signal transduction pathways that are affected by cholera toxins include CT-sensitive growth inhibitory pathways and G proteins. When the pathways are affected the G-protein loses its strength meaning that it can no longer regulate the transport of water in the body leading to diarrhea. Oral rehydration therapy (ORT) works by giving patients water that has salt (sodium chloride) and supplementary zinc in case of severe diarrhea. This helps by introducing the sodium and chloride that the bacteria alters in the body thereby enabling the retention of water in the body and helping to prevent the bacteria from damaging the transport of

Filipino Psychology Essay Example for Free

Filipino Psychology Essay Arts in the Philippines started even before the colonization of the country. It has different fields and expressions which are mostly religious. In any way, these native arts are on the verge of being lost now since the masses are all focused on foreign cultures forgetting their own. Painting Filipino painting as a whole can be seen as an amalgamation of many cultural influences, though it tends to be more Western in its current form with Eastern roots. Early Filipino painting can be found in red slip (clay mixed with water) designs embellished on the ritual pottery of the Philippines such as the acclaimed Manunggul Jar. Evidence of Philippine pottery-making dated as early as 6000 BC has been found in Sanga-sanga Cave, Sulu and Laurente Cave, Cagayan. It has been proven that by 5000 BC, the making of pottery was practiced throughout the country. Early Filipinos started making pottery before their Cambodian neighbors and at about the same time as the Thais as part of what appears to be a widespread Ice Age development of pottery technology. Further evidences of painting are manifested in the tattoo tradition of early Filipinos, whom the Portuguese explorer referred to as Pintados or the Painted People of the Visayas. Various designs referencing flora and fauna with heavenly bodies decorate their bodies in various colored pigmentation. Perhaps, some of the most elaborate painting done by early Filipinos that survive to the present day can be manifested among the arts and architecture of the Maranao who are well known for the Naga Dragons and the Sarimanok carved and painted in the beautiful Panolong of their Torogan or Kings House. Filipinos began creating paintings in the European tradition during 17th century Spanish period. The earliest of these paintings were Church frescoes, religious imagery from Biblical sources, as well as engravings, sculptures and lithographs featuring Christian icons and European nobility. Most of the paintings and sculptures between the 19th, and 20th century produced a mixture of religious, political, and landscape art works, with qualities of sweetness, dark, and light. Early modernist painters, such as Damian Domingo, were associated with religious and secular paintings. The art of Juan Luna and Felix Hidalgo showed a trend for political statement. Artist such as Fernando Amorsolo used post-modernism to produce paintings that illustrated Philippine culture, nature and harmony. While other artist such as Fernando Zobel used realities and abstract on his work. In early 80s other unique folk artist exists, one of these is Elito Circa as amang pintor, the famous Filipino folk painter. He uses his own hair to make his paintbrushes, and signs his name with his own blood on the right side of his paintings. He developed his own styles without professional training or guidance from masters. Literature The literature of the Philippines illustrates the Prehistory and European colonial legacy of the Philippines, written in both Indigenous and Hispanic writing system. Most of the traditional literatures of the Philippines were written during the Mexican and Spanish period. Philippine literature is written in Spanish, Filipino, Tagalog, English and other native Philippine languages. Some of the well-known Filipino literatures are Noli Me Tangere, El Filibusterismo, Florante at Laura, Ibong Adarna and among others which are still being studied by Filipino students nowadays. Dance Philippine folk dances include the Tinikling and Carinosa. In the southern region of Mindanao, Singkil is a popular dance showcasing the story of a prince and princess in the forest. Bamboo poles are arranged in a tic-tac-toe pattern in which the dancers exploit every position of these clashing poles. Music The early music of the Philippines featured a mixture of Indigenous, Islamic and a variety of Asian sounds that flourished before the European and American colonization in the 16th and 20th centuries. Spanish settlers and Filipinos played a variety of musical instruments, including flutes, guitar, ukelele, violin, trumpets and drums. They performed songs and dances to celebrate festive occasions. By the 21st century, many of the folk songs and dances have remained intact throughout the Philippines. Some of the groups that perform these folk songs and dances are the Bayanihan, Filipinescas, Barangay-Barrio, Hariraya, the Karilagan Ensemble, and groups associated with the guilds of Manila, and Fort Santiago theatres. Many Filipino musicians have raised prominence such as the composer and conductor Antonio J. Molina, the composer Felipe P. de Leon, known for his nationalistic themes and the opera singer Jovita Fuentes. Modern day Philippine music features several styles. Most music genres are contemporary such as Filipino rock, Filipino hip hop and other musical styles. Some are traditional such as Filipino folk music. Architecture The Nipa hut (Bahay Kubo) is the mainstream form of housing. It is characterized by use of simple materials such as bamboo and coconut as the main sources of wood. Cogon grass, Nipa palm leaves and coconut fronds are used as roof thatching. Most primitive homes are built on stilts due to frequent flooding during the rainy season. Regional variations include the use of thicker and denser roof thatching in mountain areas, or longer stilts on coastal areas particularly if the structure is built over water. The architecture of other indigenous peoples may be characterized by angular wooden roofs, bamboo in place of leafy thatching and ornate wooden carvings. The Spaniards introduced stones as housing and building materials. The introduction of Christianity brought European churches, and architecture which subsequently became the center of most towns and cities. Spanish architecture can be found in Intramuros, Vigan, Iloilo, Jaro and other parts of the Philippines. Islamic and other Asian architecture can also be seen depicted on buildings such as mosques and temples. The Coconut Palace is an example of Philippine Architecture. Contemporary architecture has a distinctively Western style although pre-Hispanic housing is still common in rural areas. American style suburban-gated communities are popular in the cities, including Manila, and the surrounding provinces. Cinema The advent of the cinema of the Philippines can be traced back to the early days of filmmaking in 1897 when a Spanish theater owner screened imported moving pictures. The formative years of Philippine cinema, starting from the 1930s, were a time of discovery of film as a new medium of expressing artworks. Scripts and characterizations in films came from popular theater shows and Philippine literature. In the 1940s, Philippine cinema brought the consciousness of reality in its film industry. Nationalistic films became popular, and movie themes consisting primarily of war and heroism and proved to be successful with Philippine audiences. The 1950s saw the first golden age of Philippine cinema, with the emergence of more artistic and mature films, and significant improvement in cinematic techniques among filmmakers. The studio system produced frenetic activity in the Philippine film industry as many films were made annually and several local talents started to gain recognition abroad. Award-winning filmmakers and actors were first introduced during this period. As the decade drew to a close, the studio system monopoly came under siege as a result of labor-management conflicts. By the 1960s, the artistry established in the previous years was in decline. This era can be characterized by rampant commercialism in films. The 1970s and 1980s were considered turbulent years for the Philippine film industry, bringing both positive and negative changes. The films in this period dealt with more serious topics following the Martial law era. In addition, action, western, drama, adult and comedy films developed further in picture quality, sound and writing. The 1980s brought the arrival of alternative or independent cinema in the Philippines. The 1990s saw the emerging popularity of drama, teen-oriented romantic comedy, adult, comedy and action films. The Philippines, being one of Asias earliest film industry producers, remains undisputed in terms of the highest level of theater admission in Asia. Over the years, however, the Philippine film industry has registered a steady decline in movie viewership from 131 million in 1996 to 63 million in 2004. From a high production rate of 350 films a year in the 1950s, and 200 films a year during the 1980s, the Philippine film industry production rate declined in 2006 to 2007. The 21st century saw the rebirth of independent filmmaking through the use of digital technology and a number of films have once again earned nationwide recognition and prestige. II. PSYCHOLOGICAL FOUNDATION. The sense of freedom that goes with the realization that psychology need not be imported from the United States of America brought new vigor, new meanings, and new directions for Philippine psychology. An intriguing redefinition of psychology itself is foreseen with the Filipino psychologist’s growing interest in the arts. Imbued with dynamism and a commitment to indigenous Filipino psychology in music and the arts, Felipe de Leon Jr. led the Sikolohiyang Pilipino movement as the fifth president of the association, promoting consciousness in people’s arts. De Leon distinguishes people’s art from specialist art. The first includes traditional, indigenous, ethnic and folk art. To be sure, people’s art exist everywhere in the country, especially among our rural and urban populations whose education is more or less synonymous with the life process in the community rather than with the artificially structured, essentially theoretical, mental learning that occurs in a formal setting such as a school. It is an art integrated in myriad ways, with everyday concerns, interests, functions and activities. Specialist art on the other hand, is a product of the individuals who received formal schooling and training in liberal arts, fine arts, literature, music, dance, drama or film in schools. Folk art reflects the concept of kapwa and is a rich source for understanding the Filipino worldview. The openness, as well as the present gradual development of mass-based artists whose aesthetic interests lie in depicting the peeks, depths, hardships and aspirations of contemporary Filipino life undoubtedly touch on pakikiisa, the highest level of kapwa psychology. Delineating the Filipino psychology and worldview is a contribution towards liberation—by not simply describing the Filipino outlook as seen in his arts, in his behavior and culture, but in moving him to action on the basis of his own worldview and on his own terms. The surge of interest in the arts changes the self-image of the Filipino psychologists themselves and, perhaps, even their identity. After all, it can be argued that psychologists must move closer to art not in order to avoid psychology but precisely to approach its very core.

Relations of the Ascending Aorta :: essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚  The ascending aorta, or aorta ascendens, along with its constituents, amounts to about five centimeters in length. It constitutes the initial division of the aorta, the largest artery in the body. It originates from the upper portion of the left ventricle of the heart at the aortic valve â€Å"on a level with the lower border of the third costal cartilage behind the left half of the sternum; it passes obliquely upward, forward, and to the right, in the direction of the heart’s axis, as high as the upper border of the second right costal cartilage, describing a slight curve in its course, and being situated, about 6 cm. behind the posterior surface of the sternum.† (Gray† 1) It then gives rise to the right and left coronary arteries, which supply the heart muscle. It then curves left continuing into the arch of the aorta. Originating from the aorta are the right brachiocephalic trunk, left common carotid, and left subclavian arteries. The corona ry arteries, thus being, the only branches of the ascending aorta.   Ã‚  Ã‚  Ã‚  Ã‚  At the entrance of the ascending aorta are three minute aortic sinuses and the Aortic Semilunar Valve, a three-cusped valve located at the base of the ascending aorta behind the sternum at the level of the third intercostal space (Grine 273). The point at which the ascending aorta converges with the aortic arch is termed the bulb of the aorta, a swelling due to vessel increasement on the right wall. Lying superior to the ascending aorta is the trunk of the pulmonary artery and the auricular appendage of the right atrium. It is partitioned from the sternum by the serous pericardium, the right pleura, the anterior margin of the right lung, some loose areolar tissue, and the remains of the thymus. Posteriorly, it is propped upon the left atrium and right pulmonary artery. Lying adjacent on the right border is the superior vena cava and right atrium.